Photoshop 2 DNN: Using custom developed skinobjects, widgets and templates your Photoshop design will be converted to a complete matching DotNetNuke skin. This can be extended with custom jQuery functionality or matching module skins
CMS 2 DNN: Because of the large market of other CMS systems like Joomla and WordPress there are a lot of themes/templates available for them (most come with pre-designed content mostly referred to as "Shortcodes" and pre-designed pages with functionality like Portfolio, Gallery, Blog etc. 2DNN's specialty is converting these other system's templates or themes into DotNetNuke skins
Based on your wishes a selection of matching designs can be offered to you or you can select one yourself.